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Hotel California, in the heart of Imperial Rome

The California Park Hotel reviewed on an exclusive interview with Art Strong.

Surrounded by Imperial Rome. The sun, already hot with discretion seems to land on what seems more a villa than a hotel with four stars above. White sofas, sober furniture, large vases with shells, the Hotel California retains the charm intended by its manufacturer.

"My father built it in 1971 - reminds Viacava Daniela, daughter of Mario, the famous builder and hotelier who died prematurely - and was sighted on the time. When you have built multi-storey hotel, the imposing structure, he wanted to bottom, with the arches, surrounded by greenery, like a large villa. Together with my mother's invested each year for forty years in this hotel, preserving the family imprint, that of a large house with many rooms, but with the services that a four-star must have. "

The Hotel California is open from April to October and is managed by the family, Mrs. Gabriella and daughters Daniela, Cristina and Francesca.

By the disappearance of his father in 2004, however, continued the tradition of investing in hotel and five years have been renovated rooms, the pool area, bar area and so on under the supervision of Francesca, interior designer.

Elegance, colors that attract water, clear and pastel cuscinoni, spacious.

It changed the clientele in these decades of management?
"Yes it has changed considerably - Daniela says - now you work a lot with the Italians on weekends and it is difficult to find customers who are standing by us as a three weeks time. Once the aliens were only in May and June, or at the end of the season, today all are shorter and have foreign customers in the central months: Americans, British, Belgian, Dutch, Swiss French. We still have someone who comes from thirty years, but they are few. "The hotel has an equipped meeting room for 250 seats, and this facilitates admissions in spring and autumn. But Forte dei Marmi is a location suitable for families, couples young or old ones are maybe for the weekend. "It's changed the way of holiday - insists the holder of - and therefore must adapt to the market. What would be important also to facilitate tourism is to give more vitality to the country, trying to combine a peaceful, relaxing with fun. Events would be required to communicate to customers the opportunity to come out of season in April or May, because the town is beautiful, well kept, but can not live only two months a year. "

Have changed the culinary tastes?
"We use quality products, making both Tuscan and international cuisine - says Ms Gabriella - much fish, light cuisine and special menus for vegetarians for people to diet and coeliacs and so on."

What message can then start to tickle tourism?
"Serving Facilities polyvalent - Daniela Viacava concludes - as a conference center between Forte dei Marmi and Pietrasanta, and also create important synergies. It is unnecessary that we look after our facilities if the country does not offer opportunities. Anticipating the opening night of the stores, for instance, is a good initiative. " The short message is that together we can win, even on the economic crisis.

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